Seasonal Resources

Issue Awareness by the Month:
Toolkits, Resources, and Campaigns

Every month of the year is designated as an awareness month for at least one issue or cause. In some cases, certain dates or weeks are designated as awareness times for the particular issue of focus. Most are annual designations, some are one time only due to the important nature of the concern. The topics tackled each month may be an illness, like depression, an effort like recovery from substance use, a socially beneficial program like suicide prevention, or cause requiring focused attention. We want to share with you awareness month designations related to mental health and substance use and recovery that you may find especially helpful.

MAY

Mental Health Month Mental Health America’s “May is Mental Health Month” theme for 2021 again focuses on Tools2Thrive, providing practical tools to improve mental health and increase resiliency. Download the 2021 Mental Health Toolkit here; toolkits from past years can be accessed here.

Asian American and Pacific Islander Heritage Month Observed annually in May, Asian American and Pacific Islander (AAPI) Heritage Month celebrates the contributions that generations of AAPIs have made to American history, society, and culture; please visit asianpacificheritage.gov to learn more. Mental Health America provides information and resources on demographics, mental health issues and health disparities faced by Asian American and Pacific Islanders on their website.

Children’s Mental Health Awareness Week (May 2-8, 2021) National Federation of Families recognizes Children’s Mental Health Awareness Week (CMHAW) in 2021 with the theme “Flip the Script on Mental Health”. Resources and further information, including activities for children, youth and families can be found here.

National Women’s Health Week (May 9-15, 2021) Beginning each year on Mother’s Day, National Women’s Health Week is celebrated to encourage women and girls to make their health a priority. Tips on staying active and healthy are provided on the Centers for Disease Control and Prevention (CDC) website.

National Stuttering Awareness Week (May 10-15, 2021) The Stuttering Foundation works towards the prevention and improved treatment of stuttering. Visit their website for more information and activities to celebrate National Stuttering Awareness Week.

World Hand Hygiene Day (May 5, 2021) Learn more about this annual campaign via the World Health Organization (WHO) website.

National Senior Health Fitness Day ® (May 26, 2021, Spring Event) The nation’s largest older adult health and wellness event enters its 28^th year in 2021. Please visit fitnessday.com to learn more.

APRIL

National Minority Health Month This year, the US Department of Health and Human Services Office of Minority Health (OMH) focuses on the disproportionate impact the COVID-19 pandemic is having on racial and ethnic minority and American Indian and Alaska Native communities. The theme for 2021 is #VaccineReady. Please visit their website to learn more.

National Autism Acceptance Month The Autism Society of America, the nation’s oldest leading grassroots autism organization, recognizes Autism Acceptance Month in April 2021 with its “Celebrate Differences” campaign. You can learn more about this annual celebration and view further resources and information on autism by visiting their website.

National Child Abuse Prevention Month The US Department of Health and Human Services Administration for Children and Families Children’s Bureau recognizes 2021 National Child Abuse Prevention Month with the theme Thriving Children and Families: Prevention With Purpose. Visit their website to learn more and download the Child Abuse Prevention Month Outreach Toolkit.

National Public Health Week (April 5-11, 2021) The American Public Health Association (APHA) observes the first full week of April every year to recognize the contributions of public health and highlight important issues towards improving our nation’s health. Visit APHA’s website to view daily themes and fact sheets.

Every Kid Healthy™ Week (April 26-30, 2021) Every Kid Healthy™ Week is an annual observance created in 2013 to celebrate school health and wellness achievements. Each day during this observance highlights a specific health topic; please visit the Action for Healthy Kids website for more information.

World Health Day (April 7, 2021) Learn more by visiting the World Health Organization (WHO) website.

PAST MONTH HIGHLIGHTS

MARCH

Brain Injury Awareness Month The Brain Injury Association of America (BIAA) leads the nation in observing Brain Injury Awareness Month in March of each year. Please visit BIAA’s website for information about brain injury and to explore their resources.

Brain Awareness Week (March 15 – 21, 2021) Brain Awareness Week began in 1996 and since its founding 25 years ago, has evolved into a global education initiative involving 7,300 partners in 117 countries. Please visit brainawareness.org to learn more about this work.

National Nutrition Month® National Nutrition Month® was first created by the Academy of Nutrition and Dietetics in 1973 as National Nutrition Week and became a month-long observance in 1980. The theme for 2021 is Personalize Your Plate, which promotes creating nutritious meals to meet individuals’ cultural and personal food preferences. In addition to this initiative, the eatright.org website contains information about food, health and fitness for all ages, as well as information on food safety.

National Sleep Awareness Month Visit the Sleep Foundation website for information on sleep health, the science of sleep, and more.

National Sleep Awareness Week (March 14-20, 2021) The National Sleep Foundation (NSF) launched this campaign in 1998 to raise awareness about the importance of sleep for optimal health and wellbeing. Read about sleep health topics and more on the NSF website.

FEBRUARY

Black History Month Mental Health America recognizes Black History Month by highlighting Black and African American contributions to mental health, along with discussing the history of systemic racism in the mental health system for Black communities. Read and hear Black voices speak on mental health, view resources, and more via the Mental Health America website.

National Eating Disorders Awareness Week (February 22 – 26, 2021) The National Eating Disorders Association (NEDA) is the largest nonprofit organization dedicated to supporting individuals and families affected by eating disorders. Please visit NEDA’s website to learn more and explore their resources.

JANUARY

National Slavery and Human Trafficking Prevention Month In 2010, January was first declared National Slavery and Human Trafficking Prevention Month. The National Child Traumatic Stress Network (NCTSN) has compiled a list of resources on their website in recognition of this important topic. Locally, Scarlet Road serves victims of sex trafficking in the Kitsap region. We invite you to explore their website to learn more about their work.

DECEMBER

The Winter Holiday Season and COVID-19 The winter holidays can be stressful, even during the most joyful times. The COVID-19 pandemic has changed the way we live our lives, including the ways in which we socialize and celebrate long held traditions with family and friends. Click here to read an article by Mayo Clinic Staff, which offers tips on coping during the holiday season.

Seasonal Affective Disorder (SAD) Also referred to as the “winter blues”, this condition can be brought about by the change in seasons and lessened daylight hours. Visit the Seasonal Affective Disorder webpages at The National Institute of Mental Health (NIMH) and Mental Health America to learn more.

NOVEMBER

Native American Heritage Month November is a time to celebrate rich and diverse cultures, traditions, and histories and to acknowledge the important contributions of Native people. Mental Health America’s Native and Indigenous Communities and Mental Health webpage shares information and statistics about mental health disparities and challenges Native people face.

National Alzheimer’s Disease Awareness Month In 1983, President Ronald Reagan declared November to be National Alzheimer’s Disease Awareness Month. The Alzheimer’s Association and the Alzheimer’s Foundation of America websites each provide a multitude of information and resources regarding Alzheimer’s Disease and Dementia.

National Family Caregivers Month Visit Mental Health America’s National Family Caregivers Month webpage for information and resources.

The Great American Smokeout – November 19, 2020 For over 40 years, the third Thursday in November has served as an opportunity to learn about smoking cessation and get tips in making a commitment to living a smoke free life. The American Cancer Society hosts this yearly event – click here to learn more about how you can join thousands in this personal health endeavor.

International Survivors of Suicide Loss Day – November 23, 2020

OCTOBER

Mental Illness Awareness Week Each year, the National Alliance for Mental Illness (NAMI) focuses on the first week in October to educate the public, fight stigma and provide support. This year’s focus is on “What People with Mental Illness Want You to Know.”

World Mental Health Day This year’s World Mental Health Day, on 10 October, comes at a time when our daily lives have changed considerably as a result of the COVID-19 pandemic and it is expected that the need for mental health and psychosocial support will substantially increase.

National ADHD Awareness Month Focus is on raising awareness of ADHD, removing the stigma, and highlighting the available supports that enable individuals and families to thrive with ADHD.

National Bullying Prevention Month Every October, schools and organizations across the country join STOMP Out Bullying™ in observing National Bullying Prevention Month. The goal: encourage schools, communities and organizations to work together to stop bullying and cyberbullying and put an end to hatred and racism by increasing awareness of the prevalence and impact of all forms of bullying on all children of all ages.

Domestic Violence Prevention Month

September 15 – October 15: Hispanic Heritage Month 2020 focus is on raising awareness about the health disparities impacting the Hispanic/Latino community and promoting physical activity, healthy nutrition and regular doctor visits to help improve overall health, especially during the COVID-19 pandemic.

SEPTEMBER

National Suicide Prevention Month We can all help prevent suicide. Every year mental health organizations and individuals across the U.S. and around the world raise awareness of suicide prevention during September, National Suicide Prevention Month.

National Recovery Month is a national observance held every September to educate Americans that substance use treatment and mental health services can enable those with mental and substance use disorders to live healthy and rewarding lives. Now in its 31st year, Recovery Month celebrates the gains made by those living in recovery.

After 30 years of sponsoring National Recovery Month, SAMHSA is turning the reins over to the recovery community. This September, Faces & Voices of Recovery, as a stakeholder and active member of this community, will host a new website that will serve as the central location for all recovery events.

September Pain Awareness Month The month of September has been declared Pain Awareness Month. Pain Awareness Month is a time when various organizations work to raise public awareness of issues in the area of pain and pain management. The first Pain Awareness Month was in 2001, when the ACPA led a coalition of groups to establish September as Pain Awareness Month. ACPA established Partners for Understanding Pain and 80 organizations, both health care professionals and consumer groups, including the NAACP supported the effort.

Additional September Seasonal Resources

Back to School: Toolkit for Managing Back to School During COVID-19

Alzheimers – World Alzheimer’s Month

Healthy Aging Month

JULY: Black, Indigenous, and People of Color (BIPOC) Mental Health Month
Mental Health America offers a free toolkit for July 2020 BIPOC Mental Health Month! You can fill out a form to receive the downloadable toolkit here. Resources include links to updated information on their website:

Lists of resources specifically for BIPOC and LGBTQ+ communities;
Handouts on racism and mental health and racial trauma;
An infographic built from MHA screening data on BIPOC and LGBTQ+ mental health;
A Call to Action for people to share how discrimination and/or racism have affected their mental health using the hashtag #ImpactofTrauma;
And more!

MAY: Mental Health America’s “May is Mental Health Month” theme focuses on Tools2Thrive, providing practical tools to improve mental health and increase resiliency regardless of the situations a person is dealing with, and are adaptable to the current COVID-19 environment and social distancing.

APRIL: National Minority Health Month
Click here for information or download the toolkit.